“Gphone still niche says Synchronica CEO”

Published 24th September 2008

Tunbridge Wells, 23rd September 2008- As the mobile industry heralds today’s arrival of the Gphone, Carsten Brinkschulte, CEO of Synchronica, welcomes the new Android platform, but claims that its influence will be restricted to a small section of the market.

"Google Android is just another smartphone platform that will work with our mobile email and synchronization middleware right out of the box, just as we supported the Apple iPhone when it launched last year. Google Android will be addressing a very similar market to the iPhone: i.e. early adopter, wealthy, high tech users. Therefore, it's unlikely that we will see Gphones in the emerging or mass markets any time soon.

There's a common misconception that every time a major vendor jumps into the market, we will see smartphone sales surging. This does not reflect the reality. My prediction is that the Gphone will have very little impact on the mass market, which is dominated by feature phones” he says.